There goes my second book on Amazon.

An old woman standing expectantly, looking out, from behind closed window in pandemic driven lockdown scenario
An old woman standing expectantly, looking out, from behind closed window in pandemic driven lockdown scenario
Image: Author: An Untold Lockdown Story

I really did not believe I was going to be putting out two books in such quick succession. After my first one was published in November 2020, I was not thinking of my second one. And in mid-December 2020, I got a message from Amazon about their writing contest. And I was all in.

As the coronavirus ensnared the planet in its deathly hold, millions of humans entered a sudden phase of uncertainty never seen before. For humanity, the virus showed a reflective mirror: A time to pause and reassess. …


And there launches my first published book on Amazon

Image: courtesy of the author

Here is my first book. And this is what triggered it.

On a summer afternoon in 2015, I was driving alone by car along the west coast from Mangalore to Goa. As I reveled at the scenery, I suddenly felt something odd. The next minute, the landscape changed as in a mild earthquake. A massive wave of emotion took over forcing me to stop. The street was silent. The tree in front of me was ablaze with something I had never seen before. It beckoned. Every leaf, branch, and trunk lit up with an unimaginable radiance. I was stunned. …


How to Market a Country with a 5000+ year legacy?

Photo by Hamed Taha on Unsplash

When American political scientist Joseph S. Nye, coined the term ‘Soft Power’ in 1980, he defined it as a ‘subtle persuasive approach to international political relations involving the use of a nation’s cultural, historical and diplomatic influence’. The reference was to the United States’ ability to alter the behavior of others by attraction and co-opting rather than by the use of coercion and force.

And rightfully so. …


Faith is seeing the light with your heart when all your eyes see is darkness

Photo by Maninderjeet Singh Sidhu on Unsplash

Location: High in the Himalayas

Elevation: About 8780 feet

Temperature: About 5 deg Fareneheit (-15 deg C)

Fourteen members of the Indian army unit headed by a Major were walking uphill to the camp where they would reach over the next 24 hours to relieve the current team on duty. Exhausted from the non-stop four-hour uphill walk, sweating, the team was ready for a break. Except that the Major was not ready.

He marched on ahead. One of the soldiers slipped but quickly regained his…


It is always better to be cautious than regret later

<a href=”https://www.freepik.com/vectors/background">Background vector created by rawpixel.com — www.freepik.com</a>

There is a pandemonium brewing on the purported sharing of data between WhatsApp and Facebook in recent past days. The statement made by WhatsApp about a specific date after which they would share all data with Facebook was an incomplete message revealed without fully thinking through the consequences.

What followed was sheer chaos. Especially in markets like India, where WhatsApp has over 400 mil users. People started downloading alternate messaging apps and stopped or considered stopping the usage of Facebook. …


There is no greater joy than being You

a mouse on a forest floor looking alert and ready to move
a mouse on a forest floor looking alert and ready to move
credit: @pexels-@alexas-photos

It is essential to be you. In fact, the most important thing about life today is to be you. Do the thing that you really want to do, love to do. And please stop becoming that someone out there, the cool dude in town or the hot babe who runs the YouTube channel.

Its better to be yourself because everyone else is taken.

Oscar Wilde

Here is a timeless story from the Puranas (ancient stories of wisdom from India) which tells the tale in a funny way. There once lived a hermit many centuries ago in the Indian jungles of…


Do you realize anything new at all?

monk in meditation vector image
monk in meditation vector image
<a href=”https://www.vecteezy.com/free-vector/practice"></a>

Let's pause here for a moment. Irrespective of how old you are — you have been there before. New year. Year after year after year. And 52 weeks later it's an old year. And you go with a ‘Happy New Year’ again.

What is new and happy about the coming year? If you are carrying the same rubbish in your head, the same hatred, the same preconditioned thinking, the same likes and dislikes — how can it be a new year?

Every moment on the time scale is new, like the sea waves, never the same again. This second is…


Not all relationships are between equals. In some, one is more equal than the other. This stronger partner is willing to give more, unconditionally.

Such givers are hard to find but they keep the relationship alive. In sustained giving, the giver eventually dissolves and immortalizes the relationship.

If you are a survivor in such a relationship, you will carry an enormous burden of gratitude. Of course, you will never be able to repay such a debt. If you are honest, it could transform your life into something bigger than yourself.

Such relationships are occasionally found between the Divine and a devotee, a master, and disciple, a human and his dog, and sometimes between a man and a tree. If ever, it rarely happens between humans.

Book cover image by author

The Whispering Tree of Bengaluru. And there launches my first published… | by Sridhar Pai Tonse | ILLUMINATION | Dec, 2020 | Medium


In economics, there is a theory that says demand finds its supply. Basically, it simply states that if there is extreme demand somehow supply will make its way and present itself to complete the loop. Turns out this is not limited to economics alone. This is true in nature and is most certainly true with the human mind. If the mind wants something the supply will make it happen and complete the need.

'Free will' is probably the most under hyped reality of the modern world. Thing is we don’t have discipline and commitment to implement and experience it’s powers…


Define your ‘future self’ and move in that direction

Young man jumping from one flower to another chasing a target and champion trophy
Young man jumping from one flower to another chasing a target and champion trophy
<a href=”https://www.freepik.com/vectors/arrow">Arrow vector created by vectorjuice — www.freepik.com</a>

In economics, there is a theory that says demand finds its supply. Basically, it simply states that if there is extreme demand somehow supply will make its way and present itself to complete the loop. Turns out this is not limited to economics alone. This is true in nature and is most certainly true with the human mind. If the mind wants something the supply will make it happen and complete the need.

The ability of the average person could be doubled if the situation demanded it

Will Durant

In psychology, this is called the Pygmalion effect (or Rosenthal effect)…

Sridhar Pai Tonse

Wireless Analyst. AI, ML, IoT. Author. 150+ Consulting Projects. 3x Founder. Free: Business Book Reviews. https://www.linkedin.com/in/sridharpaitonse2019/

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